01 Dec Why You Need to Know About Backlinks

If you have an online business, then you know that your website is your backbone. It’s the structure holding you up and keeping you active. A good website translates to good performance. But how do you get people to see it? There are millions of websites already established, and every day, new ones are being made to cover existing niches and holes in the market. The way to make your website stand out more is to engage in Search Engine Optimization or SEO. And one way to make good use of SEO is by having positive Backlinks.

What are Backlinks?

Backlinks are links to your website or web pages that exist on other websites and web pages that readers can navigate to yours. If you have links that go to other websites owned by other companies, you have backlinks, which help promote those websites and positively influence their SEO as readers click through to them. Having backlinks makes your website stand out as more credible, and the search engine algorithm will treat it more favorably.

How To Backlink?

Since Backlinks are on other content sources, you aren’t always in control of how to make them. It could be part of a review or assessment, using your content as a source for their original content, or something like a cross-promotional deal where you exchange links to help promote each other. These links are the most favorable, as it shows that other web content authors appreciate your content enough to distribute it to their readers.

Manual backlinks are made by request.  This is where you put in the work with someone else to get your link on their websites. They could be paid deals such as sponsored content or guest posts where you post on their website to provide them with content and supply a backlink to your website in the process to let readers know where to find you. 

One thing you can do if you don’t have a vast network is to self-create your links. Self-created links will be made by you and hosted by you to go to and from other parts of your website or web presence in general. These aren’t viewed favorably and may even worsen your SEO if you use them too frequently, as it is considered a form of automated marketing that Google sees as fraudulent. 

Are Backlinks Always Good?

Generally, yes. If someone links to your content, it promises more eyes on your website and potential retention of those viewers. Having backlinks on higher ranking sites will drag yours up with them, but having them on irrelevant sites that have nothing to do with your content doesn’t help. You want backlinks to be visible, like within a paragraph of written content, but don’t use too many; find a sweet spot and use specific links with directed purpose and solid anchor words that describe your website as concisely as possible.

Too many backlinks can be bad for business. Too many too soon will look suspicious. The best way to attract natural, cooperative backlinks is to make a high-quality site that’s worth linking to in the first place. Backlinks are the most crucial part of website rankings. Bad ones will thank you, but good ones will help your presence flourish.