07 Jun Using Social Media to Build Your Business on a Budget

When it comes to advertising for your business, it is now easier than ever to reach an audience with ease and consistency without spending any money.  However, more than one entrepreneur has figured this out, and now it is becoming harder than ever not to get lost in the sea of constant content that is being pushed to the forefront of our social media accounts.  Ever wonder how to use social media to build your business, even if you’re on a budget?  

Tip #1 – Build Your Brand

Put yourselves in the shoes of your customers.  What do they depend on you for?  What kinds of questions do you always answer for them?  How can you build your brand to show that you are the person they can come to for answers to their questions?  Use your social media to answer those questions for your customers.  Reach out to your potential customers by showing them how you are the expert they can trust for information they can depend on.  

Tip #2 – Know Where Your Audience Lives

You don’t need to have a dominating presence on all social media platforms.  Pick two platforms where your customers spend most of their time and focus your attention there.  For example, if you are a consulting firm, it makes more sense to be on LinkedIn than it does on Instagram.  If you make clothing or jewelry, it makes more sense to be on Instagram than it does on LinkedIn.  Know where your audience lives and focus your attention there.  

Tip #3 – Your Followers Are More Interested in YOU

Remember that social media is a way to connect with your customers personally, so be interactive.  You can have fun creating the content as if you were the star of your TV show.  When you make videos, try to imagine that you are having a conversation with one of your friends.  

Tip #4 – Know the Algorithms

The reality is that the highest-ranking content on any social media platform is content that is currently trending.  When you use the newest tools, music, and content, you’ll rank higher in the social media algorithm and have more chances of getting in front of new customers.  

After the pandemic, several new business people out there are more tech-savvy than ever and competing for your audience.  Use these tips to help them find you instead.  Don’t be afraid to spend a few dollars here and there on advertising but take advantage of the free starter offers first to make sure that you’re getting in front of the people who will grow your business the right way.  As you create content, make sure that you interact with your buyers and are always conscientious about building your brand.  As you interact with your customers, you’ll gain incredible insights into what is important to them, which will help you build a better business.  It’s a win-win!