03 Jun Top 8 Content Planning Tools for Content Marketing

Let’s set the record straight; the primary aim of content marketing isn’t advertising the content you have developed. Instead, it is about producing engaging content that your audience will be happy to watch, listen to, or read.

A recent Content Marketing Survey carried out by the Marketing Inside Group in 2019, highlighted that marketers are mainly focused on creating content. To further bolster this point, around 56% of B2C marketers upped their spending on content creation in the past year. 

However, what guarantees the success of a content marketing campaign? – the answer lies in the strategy.

Again, this same report also indicates that only about a third of content marketers have a properly documented marketing strategy, by all ramifications an unfortunate statistic.

If you’re going to make your content marketing effective, you are going to have to use several planning tools.

Below, are eight content marketing tools that can help;

• Hootsuite

This social media organization tool pulls all your social media profiles (Facebook, Twitter, etc.) into one single feed. Hootsuite allows you to schedule when to share posts on any social media platform. Since they are all merged under one feed, and with live analytics for each platform, you can always see what social media platform you are making the most or least progress on. 

• Content DJ

Content DJ has both an editorial calendar and content curation tool merged in one. Content curation allows you to see what your competitors are up to. This information, together with analytics data, can help you plan your calendar ahead of time.

• Ahrefs

Ahrefs helps you match organic results for any keywords you want to target. Here, you will see popular posts related to the keyword and an insight into how your competitors used that keyword.

So, in the course of creating your content based on that same keyword, you can make it stand out from the competition by adding more facts, research, market-based surveys, etc. 

• Jumpchart

Jumpchart is a web planning tool that provides a platform where you can connect with all the team members involved in a project. Rather than endless and cumbersome correspondence via email, you can share an outline of the plan to every team member on Jumpchart.

• MailChimp

Email marketing is a vital part of any content marketing campaign, MailChimp allows you use several email templates, schedule emails and offers other analytic tools to help you get the best out of your email marketing strategy.

• Slickplan

Slickplan allows you to build beautiful and responsive website designs by using some of its web building features like content planner, design mockups, sitemap builder, and diagram maker.

• SEMrush

A content marketing strategy without SEO is almost doomed to fail. SEMrush is an SEO optimization tool that provides you with tools like semantic core collection, position tracking, technical SEO audit, and other useful SEO optimization tools.

• Monday

This collaborative tool allows team members to schedule, organize, and track their collective and individual progress on a project. Project progress is color-coded. This tool can reveal who is still working on which project, who have completed a project and what stage a team member is on any task.

The Right Tools Empower You to Succeed

Only the proper content management tools can help you plan, measure, and analyze the progress of your content marketing campaign.

It is also crucial for the entire team to work in unison and understand the goal of the campaign. 

Above, we’ve highlighted some excellent content marketing tools that can help you achieve a successful content marketing campaign.