03 May Tips for Getting Traffic Online

The internet is a big place. There are hundreds of millions of people going online every minute who stay online sometimes for hours. Their eyes will see all kinds of things and their minds will want to investigate to learn more. How can you be one of those rare things that get seen in the vast space of the internet? How do you drive traffic – and engagement – to your own little corner of the world wide web? It’s not enough to just exist and wait patiently. There are things you can do to actively draw interest to your platform right now.

Content

People don’t just look for raw deals and “buy now” links, they want content that leads them on. They want an idea they can agree with or be entertained by. Adding the right content with the right timing to a website will drive more interest to it. People are always on the lookout for something new to engage with.

Influencers

There are people online who have become famous just for being online long enough. E-fame and E-celebrities are the new waves of high society, with some out-earning famous folks in similar traditional roles. As a result, their brand and appearance can be used to drive traffic to your platform in as little as a single paid Instagram post. Or you can strike out to become an influencer yourself. All it takes is a phone with a camera and a lot of spare time.

Geo-Targeting

Everyone who’s online also exists in the physical world. They’re all from places, cities, and countries, with their own cultures and interests that exist outside their doors. If you know where they are, you can give them targeted advertising that speaks to them as if you were a local in the same town. IP addresses are often segmented by the ISP and the general location. Knowing where someone logged on from can help you configure ads for their region, in their native language, and make them feel more welcomed.

Social Media

Social media may yet replace everyday face-to-face conversations as the preferred way of communicating. More people use it than there are people going out to meet others in public. It drives engagement because it is pure, refined engagement. Using social media apps like Twitter or Facebook allows you to enter into the social sphere and advertise as a person with the goals of a business. The brand engagement has only increased since companies took to social media platforms. More eyes on their products mean more clicks to their website.

Mobile Marketing

More people use phones to access the internet than ever before, and phones have a host of very useful functions. Design a website that is mobile-friendly and you will get more traffic as people won’t immediately disengage with a clunky desktop-first platform. Use interactives like QR codes that can be scanned to automatically reach your website as a printable shortcut on physical advertisements. Interact with other apps and link together to form a stronger single platform that more people will want to use.