03 May The Benefits Of SEO For An SaaS Company

There are more SaaS (software as a service) companies these days than there have ever been, so the competition in nearly every field on the spectrum is fierce. Every company needs to have a competitive advantage in the form of an effective online presence. That entails setting up a suitable SEO strategy for your SaaS business. You might be wondering how the application of SEO can help you increase your business prowess and convert more sales. Let’s walk through some of the most important benefits of creating an SEO strategy for a SaaS company.

Any business in a saturated market is looking to get more eyes on its product over its competitors. These days, consumers seek out a product or service by querying the topic through a search engine. Now ask yourself how often after getting your search engine results do you make it past the first 2 to 4 pages of result hits? 

If you answered “almost never,” you aren’t alone. Since every business is only as healthy as its ability to be seen by prospective consumers, the higher it shows up in the result pages (SERPs), the greater the chances of it being discovered and, ultimately, of being considered.

One of the critical concepts behind effective SEO is the utility of applicable keywords. These are the search terms that an interested party is likely to type into the search box to find relevant results. The more related keywords featured for SEO, the higher the search engine algorithm ranks results. 

By ranking higher in search engines, SaaS businesses inherently get something more coveted than anything in terms of visibility to clients: brand awareness and credibility. If a site ranks high in search results, most people perceive it as a sign of quality and trust. 

Lastly, the sophisticated algorithms seek out those sites that provide a smoother, more robust, and overall better user experience. By ranking higher with SEO, the site is perceived to have an excellent overall performance.

Creating An SEO Strategy For An SaaS Company

A comprehensive content marketing strategy is one of the best methods for improving SEO. Your site caters to a particular market niche, so you have a specific target audience. These are the people who are the most likely to visit and engage with your site financially. Therefore, your site should aim to produce content explicitly directed to them. But gearing content to the right audience isn’t enough, as your website must use correct phrases and keywords to draw in this audience.

One other important strategy is to raise your site’s legitimacy through validation. In other words, if others will stake their reputation on referring clients to your site, you gain instant credibility points. An excellent strategy for accomplishing this is to form a partnership with another website that will include links to your content on their websites. 

Tracking the results through analytic tools will help you better assess how your SEO strategies work and what areas need minor changes, more extensive overhauls, and additional attention. There are certainly growing pains in this process. Success in SERP ascension is not guaranteed, nor are they immediate. However, with some effort, you can generate more leads that bring additional consumers to your website. The more visitors show up, the higher the chances of making conversions.

Measuring The SEO Strategy’s Success For A SaaS Company

As noted earlier, analytics tools are the best friend of those looking for metrics to show how effective (or ineffective) their SEO strategy is. Google Analytics is perhaps the most popular tool to help you understand how your website is performing, but particular metrics measure the success of your strategy more than some others. 

Specific areas of consideration include an increase in traffic (how many people visit your site), website engagement (how many people navigate around your site once they are there), and conversion rates (how many people are making purchases during their visits). Those are the three primary areas you want to monitor to ensure that they are trending positively. If certain areas are showing lackluster performance, it is an indication that perhaps your current strategy could use some tuning up.

Choosing The Right SEO Agency

While every SaaS business benefits from SEO, each has different needs to get its name and presence out into the world. The analysis of what would work best requires a level of expertise that can be found by partnering with a SaaS SEO agency that comprehends those specific levels of needs. As with any other type of agency, not all are created equal, so it is essential to seek out someone with a proven track record and talk to them about how they approach SEO and what strategy they feel would be best for your company. 

It is also highly advisable to request samples of prior work and data points to confirm their SEO strategy’s viability. Before committing to the partnership, make sure that you have gained a level of trust and confidence with this company as you do not want to have made the wrong choice, costing you time and money and needing to restart the process.

Final Thought

A solid SEO strategy is imperative for a SaaS business. The above suggestion will help you craft a plan that will assist your company in getting in front of the eyes of your target audience, increasing the flow of traffic to your site, and in doing so, bolster the conversions for your business.