08 Sep The Battle To Balance SEO and UX

Okay, maybe the word ‘battle’ is a bit misleading. However, there still has to be a balance between the search engine optimization (SEO) and user experience (UX) on your website. Sure, you can load it up with all the relevant keywords you need and pretty pictures and graphics but all you are really doing is providing eye candy for both the search engines and users eyes. How exactly do you get the right balance between SEO and UX to get the traffic you need to make this whole internet venture of yours worthwhile? Well, that would be the battle part and here are some tips to help you get a leg up on your competition and draw that traffic to your website.

1 – Reach New Heights With High-Level Messaging

We’re not talking text messages, email or a fancy ticker scrolling across the home page of your website. High-leveling messaging is the key elements that would typically be the ‘meat’ in the sandwich you’ve built on any of your web pages. The headlines, subheadings, and calls to action are the meat. They provide both SEO and UX benefits in that the high-level messaging supports on-line optimization that search engines devour. They also pull the attention of a user as they work their way through a page of content. Done correctly, it’s a win/win.

2 – Be Creative With Your Content

This doesn’t mean flooding each page with flashing banners and other distracting elements because well, they’re distracting. The amount of content on any page is crucial. Too much is going to bore readers. Too little is going to look like you didn’t really put much effort into it at all. The idea is to engage the visitors to your website and that includes the automated bot-type visitor sent over by your friendly, neighborhood search engine. The home page should contain basic information that pushes a visitor deeper into the website to find out more like a gateway to information. This provides internal linking opportunities that search engines devour.

3 – Make It Easy To Find Stuff

The technical term, for that, would be ‘navigation’ and with a clean, concise and easy to use navigation, the UX scores high points. Make it hard for someone to find your contact page and once they do, expect to receive some not-so-nice emails about your website. Plus, drop-down menus are hard to use on handheld devices so you need to think about mobile users and factor that into the navigation design. Easy and clean travel within your website is also key for SEO if you want the search engines to be able to show users where a page is in a SERP.

4 – Never Under Estimate The Power Of A Blog

We’re not talking about mounting a protest or starting a trend here. What we are referring to is the amazing ability blog pages have in supporting both SEO and UX. Blogs give you an easy way to feed new and interesting content to that monster of a website you have. Search engines devour that stuff and if you have built any kind of following with your website, so with users. There’s a lot of bang for your buck in creating new blog posts on a regular basis.

5 – Get Mobilized

We’ve hinted at it already but with Google’s mobile-first indexing, you know what that means, right? With the majority of online searchers seeking answers and websites on their mobile devices, you may want to think a bit more about how to optimize the mobile UX on your website. This means paying particular attention to the placement of all elements on a typical web page as it won’t look or fit the same on a mobile device screen. The good news is, SEO in this department will be key to UX making mobilization another win/win.

The Battle Can Be Won

Use these tips and you should be able to get a bit further ahead with your website regarding SEO and UX. Who knew that there could be a balance between the two? Well, now you do so go out there and make it happen!