The Social Calling Tag

Twitter Finds the Sweet Spot in Online Advertising As more and more people bash Facebook for spam-filled ads, referred to as “sponsored stories,” Twitter’s unobtrusive advertising model begins to look increasingly attractive. At The Social Calling, I’ve been impressed with how they’ve matched ad content and frequency with target audiences. While Facebook bombards people with unwanted messages, Twitter exercises a surprising amount of discipline - CEO Dick Costolo has kept the number of promoted tweets quite low and has focused on growing those numbers in a slower, more controlled and organic way. For people interested in Social Media Marketing in the San Fernando Valley as well as worldwide, this has important implications for how to best target current and potential customers.

What You Don’t Know about LinkedIn Long considered just a talent resource and self-promotion platform, LinkedIn is emerging as a powerful business tool. You’d be surprised to find out all the revenue-driving and timesaving activities you can do with LinkedIn. In fact, an article published by Jody Steinhauer at the star.com covers a wide variety of the possibilities. At The Social Calling, I’m a big fan of using LinkedIn as a one-stop shop for promoting my business, finding vendors, making hires and staying current on news and business trends. And because I’m such a fan, I’ve outlined some of the key things you can do with LinkedIn that you may or may not have known about: