social media Tag

Jay Baer, owner of Convince and Convert, just wrote an article titled “14 Ways New Facebook Betrays Small Business.”  While I cannot argue with Jay’s points, what I’d like to do is provide viable solutions for small businesses so they can embrace these changes and ultimately see how Facebook Marketing can be even more effective than before. To prevent this blog from being as long as War and Peace, I’m going to address the 14 changes incrementally.  So stay tuned for more. Cover Image – Challenge (Jay’s comment) “Sure it’s visceral to have a 850-pixel signature image dominate your Facebook page. But for small businesses that lack existing photography and/or personnel with the creativity and time to get something created for the Facebook Cover, it’s a burden not an advance.”

I’m sure you’re wondering why I’m writing a blog about Sweet Cow Ice Cream.  Now, first of all, no one should ever question someone writing about ice cream….ever.  But I found out about Sweet Cow Ice Cream because my wonderful, brilliant sister who lives in Colorado frequents Sweet Cow at least once a week.  What makes this establishment so different is not only are their ingredients made fresh daily but their menu board is so darn creative that I wanted to give a shout out to this solepreneur. "Each day at sweet cow, we expand on the normal parameters of milk, cream, and sugar to make our ice cream recipe book one of the finest. We serve top shelf ice cream using natural flavorings and fresh, premium ingredients. It's some yummy stuff." And from what I hear, “yummy” is an understatement.  Drew Honness is the owner of Sweet Cow and his menu board ranges in flavors from Lucky Charms to “The Big Lebowski”  And if you’re wondering what flavor that is, just remember what Jeff Bridges' character “The Dude” drank every second of the day.  If you can’t figure it out, call me, and I’ll tell you.  That flavor alone has motivated me to book my trip to Colorado (to visit my sister of course) and visit this great establishment.