Randi Sherman Tag

24 May

Posted at 23:12h in Uncategorized by
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I felt I had to write this today in lieu of all of the hoopla surrounding Facebook’s IPO, the not so cool exclusion of information, blah blah blah.  I was speaking with an acquaintance this morning and he said he told his family they should buy Facebook stock right now while the shares were low (not low enough for me by the way), so that they could reminisce years from now saying “Ahh, remember when Facebook was great?” In spite of all that’s going on, Facebook is still the best social media platform to communicate with customers (and friends).  I think everyone needs a reminder of why Facebook is still such a powerful tool (as part of an overall marketing strategy).  People forget that Facebook + Engagement doesn’t always equal SALE.  Do companies create Super Fans that purchase from them? They absolutely do.  But for the majority of companies, Facebook is an extension of their overall strategy (as it should be).  Facebook is a necessarily evil (and I use that term lightly).  When a business has a website that speaks to who they are, they usually have business cards that present a similar message.  

27 Apr

Posted at 03:19h in Uncategorized by
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Hi Everyone.  This Tutorial covers the very basics of how to set up a Facebook Ad.  I think Facebook advertising can be very powerful because Facebook has been able to capture  specific data on each person when they set up their personal profiles.  This is free demographic data for businesses who really want to focus in on a specific audience.  To be able to choose the age range of the people to whom your targeting, the specific language they speak, where they live and what their precise interests are, is a gift. I really believe Facebook advertising should be part of any social media marketing plan.  Even if you have an existing client base, Facebook is a great way to increase your brand awareness.  And just because you advertise in Facebook doesn’t mean you’re directing people to your Facebook page.  You can absolutely set up your ads so that when people click on them, they go to a specific landing page on your website as well.  It just depends on what your goal is. 

15 Apr

Posted at 22:15h in Uncategorized by
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Hi Everyone.  I have finally done Facebook Tutorial #2 and I apologize for the delay.  The next several tutorials will be produced faster, I promise.

 In this Tutorial I cover the importance of the “About” section in Facebook.  With the new timeline changes, people are overlooking this area and it’s a valuable piece of information for your visitors to see.  This is where you not only describe your products and/or services but also provide your website url.  So many people are not including that in their “About” section and it’s a missed opportunity for visitors to take a look at your website.  You want information about your business front and center for everyone to see.  Visitors shouldn’t have to click on your “About” section to get this information.  If it takes them one more step, there’s a greater chance that they’ll leave your Facebook Page.  That being said, when you’re editing your “About” section, think about what is the most important information you want the public to see.  Maybe your website isn’t the hub of your business and you would rather include a description, phone number and address.  You have very limited space so think about what you want there.  Take a look at my Facebook page as an example.