PPC Tag

If you’ve done PPC advertising then you know that one of the most difficult aspects of PPC Ads is the inability to actually know who is viewing your ad. This, however, is where FaceBook Ads really shine. Not only does  Facebook bring over 400 million active users to the party, their profile demographics are the best, hands-down. Using these demographics your ads can be fine-tuned to target your audience precisely and significantly lower your cost per click. That’s powerful stuff. Want some more great reasons to like FaceBook PPC ads?  Well then dear reader, read on.