Marketing can be an expensive venture…especially if your marketing efforts are not targeted. You figuratively throw money in the trash when you do this. So naturally the question becomes, “How do you develop a targeted marketing campaign?” Easy. You get to know your customer base. You...
It’s no longer a secret…having a blog for your business is a fast, easy, and effective way to build a targeted audience. And with some hard work and a little flexing of those writing muscles, that audience can turn into a loyal customer base. Unfortunately,...
Are you maintaining a blog for your business? If not, you may be missing out on an incredibly effective form of lead generation…which means you may be missing out on a powerful way to grow your business. There was a point in time where blogging was...
So you’ve built yourself a social media empire. You have hordes of devoted fans that cling to your every word. Your inbox is filled with thousands of notifications letting you know of the re-tweets, shares, and likes your content has received. But let me ask...
Social media is now offering fantastic ways to advertise your goods and services to a larger and more targeted population. It all started with Facebook who offered targeted ads to help you land more prospects. If you haven’t heard, many people are reporting fantastic return...
Meet Mark. Mark is a budding cartoonist who created a Facebook page to share his art with the world. At first things were going great. His page began to grow due to his cartoons going viral. There were fantastic discussions occurring on his page on a...
Business is about one thing: lead generation. Content creation, advertising, email marketing…these are all methods to generate targeted leads. So why devote so much time and energy into developing quality leads? Well, simply put, without leads there is no business. Leads that purchase your goods...
3 Steps to Better Search Engine Rankings Olympians have gold medals. Football players have the Lombardi Trophy. Hockey players have the Stanley Cup. Online marketers have the front page of Google. It’s our Holy Grail. It’s our national championship. It’s what separates the successful from the…well...
I have a confession to make. Video annoys me. Don’t get me wrong. It definitely has its place in marketing. But sometimes…It just really annoys me. Like when you’re browsing the internet and have multiple browser tabs open, and out of nowhere you hear an obnoxiously loud...
The Truth about Content Strategy I have something important to tell you. Content strategy matters. A lot. In fact, it can mean the difference between life and death…of your content, that is. So what is content strategy? Krisitina Halvorson, author of Content Strategy for the Web, defines it...
