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13 Aug

Posted at 05:04h in Marketing by
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You may not have heard of it yet but Pinterest is one of the more popular and more powerful up-and-coming social media websites on the net today. It’s no FaceBook or Twitter yet but it’s already passed Tumblr and is grabbing a huge hold on the female demographic. For those not in the know Pinterest is a social ‘pinboard’ where ideas, articles and all sorts of other interesting stuff can be ‘pinned’ and, like all social sites, easily shared among the masses. The main difference between Pinterest and the others is that there’s no real push to form social ‘connections’ there but mainly to pass around interesting information, and that’s why Pinterest is such a great tool to spread the word about your products or services.

06 Aug

Posted at 18:28h in Marketing by
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In this day of social media, video marketing and Blogs of every description Newsletters may seem like a quaint but somewhat useless throwback to the past. The fact is, however, that Newsletters are more than ever a powerful and persuasive tool for reaching out to your customers, increasing repeat traffic and growing your business. A Newsletter is like a direct telephone line to your customer base.  If you fill it with useful, relevant information you will not only give them something to read you will create something that they look forward to reading.

24 May

Posted at 23:12h in Uncategorized by
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I felt I had to write this today in lieu of all of the hoopla surrounding Facebook’s IPO, the not so cool exclusion of information, blah blah blah.  I was speaking with an acquaintance this morning and he said he told his family they should buy Facebook stock right now while the shares were low (not low enough for me by the way), so that they could reminisce years from now saying “Ahh, remember when Facebook was great?” In spite of all that’s going on, Facebook is still the best social media platform to communicate with customers (and friends).  I think everyone needs a reminder of why Facebook is still such a powerful tool (as part of an overall marketing strategy).  People forget that Facebook + Engagement doesn’t always equal SALE.  Do companies create Super Fans that purchase from them? They absolutely do.  But for the majority of companies, Facebook is an extension of their overall strategy (as it should be).  Facebook is a necessarily evil (and I use that term lightly).  When a business has a website that speaks to who they are, they usually have business cards that present a similar message.  

22 Feb

Posted at 19:43h in Uncategorized by
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I’m sure you’re wondering why I’m writing a blog about Sweet Cow Ice Cream.  Now, first of all, no one should ever question someone writing about ice cream….ever.  But I found out about Sweet Cow Ice Cream because my wonderful, brilliant sister who lives in Colorado frequents Sweet Cow at least once a week.  What makes this establishment so different is not only are their ingredients made fresh daily but their menu board is so darn creative that I wanted to give a shout out to this solepreneur. "Each day at sweet cow, we expand on the normal parameters of milk, cream, and sugar to make our ice cream recipe book one of the finest. We serve top shelf ice cream using natural flavorings and fresh, premium ingredients. It's some yummy stuff." And from what I hear, “yummy” is an understatement.  Drew Honness is the owner of Sweet Cow and his menu board ranges in flavors from Lucky Charms to “The Big Lebowski”  And if you’re wondering what flavor that is, just remember what Jeff Bridges' character “The Dude” drank every second of the day.  If you can’t figure it out, call me, and I’ll tell you.  That flavor alone has motivated me to book my trip to Colorado (to visit my sister of course) and visit this great establishment.