27 Apr Facebook Advertising – Tutorial #3

Hi Everyone.  This Tutorial covers the very basics of how to set up a Facebook Ad.  I think Facebook advertising can be very powerful because Facebook has been able to capture  specific data on each person when they set up their personal profiles.  This is free demographic data for businesses who really want to focus in on a specific audience.  To be able to choose the age range of the people to whom your targeting, the specific language they speak, where they live and what their precise interests are, is a gift. I really believe Facebook advertising should be part of any social media marketing plan.  Even if you have an existing client base, Facebook is a great way to increase your brand awareness.  And just because you advertise in Facebook doesn’t mean you’re directing people to your Facebook page.  You can absolutely set up your ads so that when people click on them, they go to a specific landing page on your website as well.  It just depends on what your goal is.