15 Apr Facebook Tutorial #2 – Why the "About" Section is So Important

Hi Everyone.  I have finally done Facebook Tutorial #2 and I apologize for the delay.  The next several tutorials will be produced faster, I promise.

 In this Tutorial I cover the importance of the “About” section in Facebook.  With the new timeline changes, people are overlooking this area and it’s a valuable piece of information for your visitors to see.  This is where you not only describe your products and/or services but also provide your website url.  So many people are not including that in their “About” section and it’s a missed opportunity for visitors to take a look at your website.  You want information about your business front and center for everyone to see.  Visitors shouldn’t have to click on your “About” section to get this information.  If it takes them one more step, there’s a greater chance that they’ll leave your Facebook Page.  That being said, when you’re editing your “About” section, think about what is the most important information you want the public to see.  Maybe your website isn’t the hub of your business and you would rather include a description, phone number and address.  You have very limited space so think about what you want there.  Take a look at my Facebook page as an example.