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Imagine you are on a raft, in an ocean, nothing around you as far as the eye can see. You dangle your feet in the water and occasionally something bumps your legs. You keep an eye out for something else that may bite it off. For most businesses, that describes their experience using social media. How to use social media baffles most business owners, who have many other concrete problems, but who want to use their business social media to grow from being a raft in an ocean to a nice big cruise ship. Social media statistics tend to be depressing, with most small businesses reporting frustration in gaining an audience. How To Use Social Media Be yourself. Think about, "What does my customer do with my product." This can be done if you're a local dress shop or physician. A medical group can use a social media blog to keep their customers informed of the importance of check-ups, periodic tests, diet and other self-care needs. And their social media blog can be programmed to feed directly into Facebook and Twitter using various plug-ins.