25 Jan Twitter Finds the Sweet Spot in Online Advertising

Twitter Finds the Sweet Spot in Online Advertising As more and more people bash Facebook for spam-filled ads, referred to as “sponsored stories,” Twitter’s unobtrusive advertising model begins to look increasingly attractive. At The Social Calling, I’ve been impressed with how they’ve matched ad content and frequency with target audiences. While Facebook bombards people with unwanted messages, Twitter exercises a surprising amount of discipline - CEO Dick Costolo has kept the number of promoted tweets quite low and has focused on growing those numbers in a slower, more controlled and organic way. For people interested in Social Media Marketing in the San Fernando Valley as well as worldwide, this has important implications for how to best target current and potential customers.