03 Jul How to Prevent Paid Ads From Hurting Your SEO

Ads can influence SEO in either a positive or negative way. But taking the proper steps will ensure that your SEO does not suffer. When it comes to ads, search engine optimization (SEO) has had its highs and lows. Google has made many changes to its ad-related algorithm over the last ten years, all of which have spawned a plethora of rumors and myths.

Google aims to provide a better user experience for searchers. They want to provide users with content that explicitly answers their queries or questions. However, the marketers and website owners want to boost their returns on investment (ROI) by displaying ads. This conflict of interest has made Google reduce the number of advertisements that obstruct the displayed content.

Some companies and brands have a “set it and forget it” mentality about their website ads. This is done hoping that the ad network will remove the problem ads, which is slightly exaggerated. Some ads networks, on the other hand, are pickier than others. Each has its set of rules for what is and is not acceptable. Regional regulations also have an impact on online advertising. Most networks also rely on people to analyze ads content. It implies that the ads are subjectively evaluated. 

That said, here are a few things you can do to ensure your paid ads don’t harm your SEO. 

Ads Should Be Properly Balanced With Content

Most search engines continue to hold website owners liable for the quality of the ads displayed. It is vital that you have enough valuable content on your website and that your ads do not overtake the content. Otherwise, it will have a vast, adverse effect on users’ experience. Your SEO may also be impacted when this happens since Google puts a high level of importance on UX.

Avoid Ads That Are Of Poor-Quality Or Unrelated

Find out your targeted market, and then publish ads and content relevant to them on your website. All ads are not created equal, so you need to find the ones with some thought and time put into them. Furthermore, spam-like, low-quality ads will hurt SEO.

Ads are undeniably a significant part in terms of revenue generation. But to ensure your ads do not harm your SEO, you should avoid displaying too many ads, irrelevant ads, and ads with low quality. This will pay off in the long run, allowing your site to maintain its top ranking in search engine results pages (SERPs).