07 Jun How to Maximize User Experience (UX) on Your Website

Every great website has learned how to maximize user experience, as this determines a website’s bounce rate and conversion rates. Interestingly, customer success and loyalty are closely linked to the experiences users have on your site.

Thus, if you’re hoping to improve to get value for every amount you pump into boosting your web pages, work on giving visitors a splendid experience. Discover the tricks involved in enhancing your website usability.

What is User Experience?
Poor user experience leads to poor conversion rates which ultimately produce losses for your website. Can you picture filling a basket with water? That’s exactly what happens when you try to sell your services without making it easy for internet users to access your offerings smoothly.

So, what is user experience?

User experience involves the opinions which people get from using a product or service. You can view this as the way a person feels while making use of a system which offers services that meet one or more of their needs.

Now, you’ll ask how your website ignites feelings or particular responses in a person. Think about your brand image, site functionality, and usability, more. When visitors can conveniently navigate the pages on your website, they consider your site as interactive and easy to use.

To find out if your site has a good user experience, attempt the following questions:

• How long do visitors spend on your website?
• Is your sitemap broad enough to provide navigational guidelines?
• Does your site logo contain your home link?
• Do you have a strong call-to-action that prompts visitors to contact you?
• Have you linked social platforms to your website on which users can follow you for updates and better communication?

6 Tips on How to Maximize User Experience

1. Educate Your Visitors – Consumers need to understand your offerings and how to use your website. The presence of a sitemap makes users familiar with existing and new behaviors. Educating visitors with videos, images, and infographics can provide the steps required to navigate your website.
2. Find out Users’ Interests – It’s not enough to create a fascinating web design that is all colorful and data-rich. Take steps to find out what users find intriguing on your site. Interviews contribute a great deal to discovering the pages on your site that users enjoy. Crazy Egg is a ready tool for recognizing the areas of your site that users usually click on.
3. Define Your Call-to-Action – Clear and persuasive call-to-actions go a long way in defining the next line of action of consumers. If you want them to contact you, ask questions, visit a page, read your blog, or follow your social media pages, simply state it. With the best call-to-action, you can maximize your user experience and design.
4. Achieve the Six Strategies –  Keep your website information useful, usable, valuable, desirable, accessible, and credible. Your brand image and identity must be appealing and convincing so that users can trust whatever offerings you present them.
5. Provide Engaging Content – Curating reliable and rich content cannot be understated. Plan your content in a way that they provide users the precise information they need. Use facts and testimonies that convince them to purchase your service. The Social Calling provides engaging and interesting content that drive results and improves your customer base.
6. Include Social Network – Another significant way to maximize user experience is to include social networks on your homepage and Contact Us page. Facebook, Twitter, Instagram, and LinkedIn are brilliant channels to help users connect with you.

The Bottom Line
When you maximize user experience on your web design, you prepare your business to enjoy good conversion rates, excellent traffic on search engines, and impressive sales. Get in touch with The Social Calling now for persuasive content that generates leads on pages and engages your customers.