01 Sep Getting Sales through Great Content and SEO 

Buyers love benefits! It’s a simple truth—and your best strategy is to get those buyers to read your content and act upon it. You want to choose words that will inspire, reassure, and encourage your site visitors to convert to paying customers without having to spend a small fortune on advertising.

You have worked long hours and brainstormed to create the right tone without your content coming across as too forceful—yet nothing happens. Nobody is biting. As frustration mounts, you ask yourself the big questions: Why? What am I missing? How can I make this work? 

You know you’ve got a great product and a trusted brand, but the sales just aren’t happening.

There are several reasons why your pitch isn’t converting into sales. Believe it or not, it usually has nothing to do with your product. Perhaps you need to take a closer look at what your buyers are not getting in the message.

What Are the Benefits of Purchasing This Product?

You are passionate about your product and confident that it fits the needs of your buyers. Now you need to show them what kind of value they will get from purchasing your product. It isn’t enough to say what your product is and what it does. Clever consumers want to know how your product will fulfill their needs more than the competition. They want to feel comfortable and confident about making this purchase. When you give your buyers the benefits—rather than just the product description—your efforts will achieve better results.

Ensure That Your Product Pitch is Pithy and Easy to Find

You want to build up a strong foundation with your customers. Trusting your company and your product(s) are not always the same thing, especially if the content is challenging to find, read or understand. People may already have faith in your company, but this does not automatically transfer to the products you are trying to pitch. 

Make sure your website is intuitively designed and easy to navigate. Separate multiple sales offers onto different pages or separate with headings so people can find what they are seeking quickly and easily. If users have trouble navigating your site, they’ll give up before reading your content. 

Make Sure You Understand What a Call to Action Is

A CTA, or Call to Action, is vital to creating a sale. It needs to be concise, appealing, and convincing. You will want to engage the reader emotionally, compelling them to make the purchase. Attractive CTA examples such as ‘try before you buy’ instruct the reader on what they should do. Weak CTAs won’t invite your potential customer to learn more about your product or understand its benefits. Make sure your CTA placement is in the most strategic areas of your content without going overboard. Keep the CTA explicit about the action you want your buyer to take.

Is Your Website as Effective as It Could Be?

If your website is busy with information that is not easy to navigate or read, this could be a big part of the problem. Keep your website user-friendly, your content readable and to the point, and most importantly, ensure that your site is optimized. Slow-loading websites are a big reason why consumers don’t stick around. Even with excellent content, people may leave your website if it is too hard to navigate. Ensure your photographs aren’t too large and that the videos don’t buffer before playing.

Also, many consumers today use their mobile devices to shop. Your website needs to look consistent on all devices. Optimizing your site and prioritizing responsive design helps people find you quicker as your search rankings will improve dramatically. Keep in mind, search engines prioritize mobile-friendly websites. Make sure that you test your website regularly to ensure that consumers can find you, load your site quickly, and navigate your content easily.

Final Thoughts

In conclusion, you can make many simple and effective changes to draw people to your products and encourage them to convert organically (i.e., without paid advertising). Use strong CTAs to involve, engage, and attract purchasers and stay laser-focused on your customer’s needs. By teaching them the benefits of why they should purchase, you will ultimately see more conversions from your content. 

When you’re ready to give your website some love, we’re here to help. Reach out today, and let’s talk about your content needs.