04 Oct Five Blogging Strategies

If you are looking for an effective way to market, brand, and advertise your business, blogging is for you. But, just like anything else, it takes time to get into the consciousness of the blogging world and attracting attention to the posts you spend so much time on crafting to say the right things. However, there are a few ways to give your blog that extra boost that can make the difference between a few views and a whole lot of views plus some comments.

Here are five blogging strategies that can get you faster and quicker exposure.

1 – Write Real Good – Okay, Strike That. Write Well.

Nothing will pull in blog visits like a good piece of content will. This means aiming for relatable and relevant content. If your website niche is on widgets, write about widgets. But make those blog posts about widgets go further than the history of the product. Explore questions that visitors may have about widgets and use that as topics to write about. Why are widgets not available in green? Now you have a topic to give your blog visitors content to consider.

2 – Give Your Blog Some SEO Juice

You can no longer expect blog visitors to find your musings purely by accident. With search engine optimization ruling the internet, you need to use some of those tricks to get your blog noticed. Here are a few of the most effective SEO practices you can use to optimize your blog:

– Quality blogs bring in visitors more than several blogs

– Make use of keywords related to your niche in your blog posts

– Never underestimate the power of a good link or six

– Sharing is caring and make your blogs sharable to reach a wider audience

– A picture or graphic gives life to your blog – use them

3 – Get Social

Probably the most effective way to send traffic to your blog is to post links to it on your social media channels. When you share your content on Facebook, Twitter, Instagram, or LinkedIn, you spread the word about widgets in places where you may not already have blog visitors. By sharing your posts on social media, you can funnel new traffic flows to your blog.

4 – Win With Engagement

Once you post your blog, you aren’t done. That’s because once it goes live, it could generate such a spike in interest that someone (or several someones) will want to ask you about it or share their personal experience with you on the topic you just posted about. You have two choices. You could ignore them, or you could engage them in conversation by interacting. The ignoring option will lose your visitors and harm your credibility. If your goal is to reach out and interest more people with your brand and product, you will have to engage with them. This builds trust, shows you aren’t a robot website and will increase your traffic.

5 – Post A Few Guest Posts

There are two very distinct sides to this topic. Either you allow guest posts on your blog site, or you don’t. If you are trying to engage with your blog visitors, allowing guest posts – provided they are relevant and relatable to your website niche – can build your audience, credibility, etc. Denying guest posts will, well, do the opposite.

In Conclusion

There is no silver bullet solution to pulling more traffic to your blog posts, but if you use these handy blogging strategies, you’ll bring some added attention to your work. When you can see analytics that points to an increase in traffic, it will make all the hard work up to this point worthwhile.