15 Apr Facebook Tutorial #2 – Why the "About" Section is So Important

Hi Everyone.  I have finally done Facebook Tutorial #2 and I apologize for the delay.  The next several tutorials will be produced faster, I promise.

 In this Tutorial I cover the importance of the “About” section in Facebook.  With the new timeline changes, people are overlooking this area and it’s a valuable piece of information for your visitors to see.  This is where you not only describe your products and/or services but also provide your website url.  So many people are not including that in their “About” section and it’s a missed opportunity for visitors to take a look at your website.  You want information about your business front and center for everyone to see.  Visitors shouldn’t have to click on your “About” section to get this information.  If it takes them one more step, there’s a greater chance that they’ll leave your Facebook Page.  That being said, when you’re editing your “About” section, think about what is the most important information you want the public to see.  Maybe your website isn’t the hub of your business and you would rather include a description, phone number and address.  You have very limited space so think about what you want there.  Take a look at my Facebook page as an example.
In my Tutorial, I also suggest putting in a “Call to Action” in your “About” Section.  This is great if you want to use Facebook as a lead generator because you literally tell people to “click on this tab” to get specific information.  Some business owners skip a detailed description of their business and just promote an event or product/service right there in the “About” section.  I think that’s a great way to promote something timely that you want people to focus on first.  You can always change your “About” section once your event is over.
I cover how the custom tabs can be great lead generators.  You’ll see in my Tutorial how you can provide information that will be valuable to someone in exchange for their contact information.  As long as what you’re offering is of some value, it makes it worth the visitor to provide their contact information to you.  Don’t bother doing this if you’re not going to offer something in return.  Facebook is giving you the opportunity to show people you’re a credible source within your industry so take advantage of that.
Lastly, I go over all the dimensions of the different image sizes you need in Facebook (a handy tool to have).
I understand that many of you don’t have time to do all the work that is needed to set up a professional Facebook page and create custom tabs for lead generation, etc.  That’s why I am here.  I want to help you make the most of the biggest social media platform there is.
Don’t hesitate to email me at randi@localhost.
Remember…..If your customers aren’t talking about you, you need to come talk to me.