19 Jun Customer Testimonials: A Content Marketer's How-To Guide
Customer testimonials can be a double-edged sword, but they’re an important part of an effective content marketing strategy. Reviews and testimonials increase brand trust and credibility by giving prospective clients a first-hand account of how your product or service has helped them. The question many business owners and their marketing teams face is how to make customer reviews work for their content marketing strategy. To help you determine the best way to implement a strategy that involves client testimonials, I’ve put together this handy guide.
How do I secure usable customer testimonials?
There are a lot of ways to encourage and ask customers to review your product or service or to write a testimonial about their overall experience with your company. The key is to get them to actually do it, and to do it in such a way that the testimonial is useful.
Securing quality testimonials starts with asking the right questions. “Yes/No” questions are obviously a no-go; they don’t allow for any additional information. Rating scales are iffy, and should be used in conjunction with open-ended questions that lead your clients to be specific about their experience. Ask questions about how your product or service has benefitted them, about their customer service experience, and so-on. For even better testimonials, ask your customers to include a photograph, the city they live/work in, and possibly their business name (if you have a B2B business, for example). Putting a face to the name will make the review more relatable.
Should I use a third-party review site?
Third party review sites have their pros and cons. On the one hand, they collect and display all of your reviews in one easy-to-find place. They usually have an integrated star-rating system so potential customers can see your average customer experience. They can act as free advertisement and they can also increase your SEO visibility and reach.
On the other hand, these sites usually cost money to use, which means a potential drop in ROI. They often do not have a vetting or filtering process for reviews, which means that malicious, untrue, and damaging information could hurt your conversion numbers, especially if it comes from a spammer. You have more control over the display of reviews if you integrate them into your site or your content. Remember that people are suspicious of all-positive reviews, though. Keep and respond to any truthful – but less-than-stellar – reviews to build trust and minimize the risk of returned products or refunded services.
Where should I integrate these testimonials?
Whether or not you use a third-party site, testimonials are like content marketing salt: you should sprinkle them anywhere they’re relevant. One particularly important technique if you don’t opt for a third-party site is to create a testimonials page for your website. This collects all of your reviews into one place that is easy for your prospects to find.
Your blog, your email campaigns, your social media posts, and even your printed materials are a great place to include testimonials. However, one of the best places to include written, audio, or video testimonials is on your products or services page. First, your prospect reads your sales copy, then they see or hear the copy reinforced by a satisfied customer. It’s a one-two conversion combination. Likewise, your CTAs should feature the words of a happy client – social proof that can nudge prospects towards taking the next step.
The Takeaway
Whether you use a third-party site or integrate your reviews and testimonials into your content, these snippets of digital word-of-mouth are an important part of converting on-the-fence prospects. Now that you understand these best practices for collecting, cultivating, and displaying client reviews, you can use this guide to integrate customer testimonials into your overall content marketing strategy.
https://pornhubx.info/
Posted at 16:23h, 15 AugustHey I knoᴡ this is off topіc but I was wondering if you knew
of any widgetts I could add to my bⅼog that automatically
tweet my newest twitter սpdates. I’vе been looking ffor a plug-in like thiѕ for quite some time and
waѕ hopіng maybe you would have some experience with something lіke this.
Please let me know if you run into anything. I tгuly enjoy reaɗing your blog and I look forward to your new updɑtes.
minecraft
Posted at 05:11h, 04 OctoberI couldn’t refrain from commenting. Exceptionally well written!
minecraft
Posted at 08:31h, 04 OctoberThanks for the auspicious writeup. It if truth be told used to be a
entertainment account it. Look advanced to far delivered agreeable from you!
However, how can we be in contact?
minecraft
Posted at 22:08h, 04 OctoberI’m not sure exactly why but this blog is loading incredibly slow
for me. Is anyone else having this issue or is it a issue on my end?
I’ll check back later on and see if the problem still exists.
minecraft
Posted at 01:19h, 05 OctoberIts not my first time to visit this site, i am browsing
this web site dailly and get nice information from here every day.
minecraft
Posted at 03:48h, 05 OctoberHi there! This post couldn’t be written much better!
Looking at this article reminds me of my previous roommate!
He always kept preaching about this. I will forward this post to him.
Fairly certain he’ll have a very good read. I appreciate you for sharing!
minecraft
Posted at 06:47h, 05 OctoberHey there, I think your blog might be having browser compatibility issues.
When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer,
it has some overlapping. I just wanted to give
you a quick heads up! Other then that, great blog!
minecraft
Posted at 15:53h, 05 OctoberIt’s a shame you don’t have a donate button! I’d most certainly donate to this excellent
blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to fresh updates and will talk about
this blog with my Facebook group. Chat soon!
minecraft
Posted at 00:40h, 06 OctoberYou actually make it seem so easy with your presentation but I find
this topic to be actually something that I think I would never understand.
It seems too complicated and very broad for me.
I am looking forward for your next post, I will try to get the hang of it!
minecraft
Posted at 12:54h, 06 OctoberNice post. I learn something new and challenging on websites
I stumbleupon everyday. It will always be exciting to read through content from other authors and
use a little something from other websites.
minecraft
Posted at 18:33h, 06 OctoberIf you wish for to increase your know-how simply keep visiting this website and be updated with the latest news posted here.
minecraft
Posted at 04:31h, 07 OctoberYour style is really unique in comparison to other folks I’ve read stuff from.
I appreciate you for posting when you have the opportunity, Guess I will just bookmark this
page.
minecraft
Posted at 18:26h, 07 OctoberThere is definately a lot to know about this issue. I love
all the points you have made.
minecraft free download 2018
Posted at 11:17h, 08 OctoberThis website was… how do you say it? Relevant!! Finally I
have found something which helped me. Many thanks!
minecraft free download 2018
Posted at 14:06h, 08 OctoberIf some one wishes to be updated with most recent technologies afterward he must be
pay a visit this website and be up to date all the time.
minecraft free download 2018
Posted at 14:56h, 08 OctoberHi there, I found your blog by way of Google even as looking for a related
matter, your web site came up, it appears to be like good. I’ve bookmarked it
in my google bookmarks.
Hello there, just changed into alert to your blog thru Google, and located that it is truly
informative. I’m gonna be careful for brussels. I’ll appreciate in the event
you continue this in future. Lots of other people might be benefited out
of your writing. Cheers!
minecraft free download 2018
Posted at 20:47h, 09 OctoberMy family members every time say that I am wasting my time here at web, except I
know I am getting experience every day by reading
thes fastidious posts.
minecraft free download 2018
Posted at 23:04h, 09 OctoberHeya i am for the first time here. I found this board and I to find It truly useful & it helped me
out a lot. I hope to give something again and help others like you helped me.
minecraft free download 2018
Posted at 10:24h, 10 OctoberThis paragraph will help the internet visitors for setting
up new blog or even a weblog from start to end.
tinder dating site
Posted at 14:24h, 16 OctoberI love it when folks come together and share views.
Great blog, keep it up!
Health Benefits of Coconut Oil
Posted at 18:50h, 21 OctoberWow, fantastic blog format! How lengthy have you ever been blogging for?
you made running a blog glance easy. The whole glance of your site is wonderful, let alone the content!
Coconut Oil Benefits
Posted at 20:25h, 21 OctoberHeya i’m for the first time here. I found this board and I find It really useful & it helped me out a lot.
I hope to give something back and aid others like you aided me.
Benefits of Coconut Oil
Posted at 03:49h, 23 OctoberHi there friends, its wonderful post concerning educationand entirely defined,
keep it up all the time.
Health Benefits of Coconut Oil
Posted at 16:14h, 25 OctoberI’ve read some just right stuff here. Certainly worth bookmarking
for revisiting. I surprise how so much attempt you put to create
this sort of magnificent informative site.
Coconut Oil Benefits
Posted at 13:15h, 27 OctoberI blog frequently and I seriously thank you for your information. Your article has truly
peaked my interest. I will take a note of your blog and keep checking for new details about
once per week. I opted in for your RSS feed too.
Health Benefits of Coconut Oil
Posted at 17:43h, 27 OctoberIt’s amazing designed for me to have a web site, which is helpful for my
experience. thanks admin
Coconut Oil
Posted at 04:33h, 28 OctoberI just couldn’t depart your web site prior to suggesting that I extremely enjoyed the usual info an individual supply for your visitors?
Is gonna be back steadily in order to investigate cross-check new posts
descargar facebook
Posted at 00:20h, 03 NovemberIf you desire to grow your know-how simply keep visiting this website and be updated with the most recent gossip posted here.
quest bars cheap
Posted at 07:48h, 04 NovemberFirst of all I want to say awesome blog! I had
a quick question that I’d like to ask if you don’t mind.
I was curious to know how you center yourself and clear your head prior to writing.
I have had difficulty clearing my mind in getting my thoughts out there.
I do enjoy writing but it just seems like the first 10
to 15 minutes tend to be wasted just trying to
figure out how to begin. Any recommendations or hints?
Thank you!
descargar facebook
Posted at 00:16h, 05 NovemberDescargar facebook http://twitter.com/descargar_hq descargar facebook
It’s in reality a nice and helpful piece of information. I’m satisfied that you simply shared this helpful information with us.
Please stay us informed like this. Thanks for sharing. Descargar facebook http://twitter.com/descargar_hq descargar facebook
quest bars
Posted at 15:46h, 06 NovemberIt’s a shame you don’t have a donate button! I’d without a doubt donate to this fantastic
blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to brand new updates and will talk about this site with my Facebook group.
Chat soon!
Quest Bars
Posted at 13:30h, 09 NovemberAn outstanding share! I’ve just forwarded this onto a coworker who was doing a
little homework on this. And he in fact ordered me
lunch due to the fact that I found it for him…
lol. So allow me to reword this…. Thanks for the meal!!
But yeah, thanx for spending the time to talk about this topic here on your website.
Sling TV
Posted at 18:06h, 10 NovemberHi there! I could have sworn I’ve been to this site before but after looking
at a few of the articles I realized it’s new to me.
Anyhow, I’m certainly happy I found it and I’ll be bookmarking it and checking back frequently!
What Equipment is Needed for Sling TV
Posted at 10:08h, 11 NovemberAppreciate the recommendation. Let me try it out.
Sling TV
Posted at 06:54h, 12 NovemberHello i am kavin, its my first time to commenting anyplace, when i read this paragraph i
thought i could also create comment due to this brilliant paragraph.
What Equipment is Needed for Sling TV
Posted at 16:17h, 12 NovemberHave you ever considered publishing an e-book or guest authoring on other sites?
I have a blog centered on the same subjects you discuss and would
love to have you share some stories/information. I know my readers would value your work.
If you’re even remotely interested, feel free to shoot me
an email.
What Equipment is Needed for Sling TV
Posted at 17:21h, 12 NovemberAttractive section of content. I just stumbled
upon your web site and in accession capital to assert that I
get actually enjoyed account your blog posts. Anyway I’ll be subscribing
to your augment and even I achievement you access consistently quickly.
What Equipment is Needed for Sling TV
Posted at 20:49h, 13 NovemberIts like you read my mind! You seem to know
so much about this, like you wrote the book
in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is great blog.
A great read. I’ll certainly be back.
Sling TV
Posted at 09:32h, 15 NovemberI really love your website.. Excellent colors & theme. Did you develop this amazing site yourself?
Please reply back as I’m trying to create my very own website and would like to
know where you got this from or exactly what the theme is called.
Many thanks!
sling tv coupons and promo codes for november 2018
Posted at 01:39h, 17 NovemberSling tv coupons and promo codes for november 2018
We are a group of volunteers and opening a brand new scheme in our community.
Your web site provided us with valuable information to
work on. You have performed an impressive task and our entire neighborhood shall be grateful to you.
Sling tv coupons and promo codes for november 2018
What Equipment is Needed for Sling TV
Posted at 18:03h, 17 NovemberI enjoy reading a post that can make people
think. Also, thank you for permitting me to comment!
What Equipment is Needed for Sling TV
Posted at 15:25h, 18 NovemberHey there! I understand this is sort of off-topic however I had to ask.
Does running a well-established blog such as yours require a massive amount work?
I’m brand new to blogging however I do write in my journal daily.
I’d like to start a blog so I can share my personal experience and views online.
Please let me know if you have any kind of recommendations
or tips for brand new aspiring bloggers. Thankyou!
What Equipment is Needed for Sling TV
Posted at 23:49h, 18 NovemberI always spent my half an hour to read this webpage’s articles all the
time along with a mug of coffee.
What Equipment is Needed for Sling TV
Posted at 16:22h, 19 NovemberI have been exploring for a bit for any high-quality articles or
blog posts on this sort of space . Exploring in Yahoo I eventually stumbled upon this web
site. Reading this info So i am glad to express that I’ve
an incredibly just right uncanny feeling I found out just what
I needed. I most unquestionably will make sure to don?t overlook this site
and give it a look on a relentless basis.
What Equipment is Needed for Sling TV
Posted at 15:59h, 20 NovemberHi there to all, how is all, I think every one
is getting more from this site, and your views are fastidious in support of new users.
descargar facebook
Posted at 17:04h, 22 NovemberGood day! Do you know if they make any plugins to
protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?
Sling TV
Posted at 09:15h, 05 DecemberI know this website offers quality dependent articles
and extra data, is there any other web site which provides these data in quality?