03 Jan Content Marketing Strategies for the New Year

Happy 2022! Is your business meeting all of its marketing milestones? It’s never too early to think about how your business is going to stand out in an ever-expanding internet market space. Changes keep coming that make traditional and even recent internet marketing methods harder to do. 

Here are 5 key ways to build new content and bring updates to your existing content to stay ahead of the new game in this new year.

1. You Should YouTube

Every day, tens of millions of YouTube videos are watched around the world. You should be part of that watch time. Most people think that using YouTube is all about chasing viral trends and being the next big meme-maker. But there’s another excellent way of using the platform. Video content drives engagement and can show your business easier than text or static pictures can. Use the easy video uploading and sharing to your advantage and make a multimedia wing of your current marketing. Videos can be short and focused or as long as you want.

2. Be Influential

People used to rely on supermodels and professional spokesmen to help pitch their products to the person-to-person market. But celebrities are expensive, and no one watches infomercials anymore. We have influencers now, people who are famous for just being themselves, or for utilizing their unique lifestyles to draw an audience. Use deals to have influencers advertise your products for you in creative, organic ways. Give them the freedom to be who they are, and whom their audience likes, so they can like your product too.

3. Keep Content Coming

The key to any good content marketing is having a consistent flow of content coming in. The more you have, the more of a professional impression you will leave. You don’t just want to be selling a product that makes you money, you want to sell the ideas that the product represents and the positive outlook people will have. You want to sell facts and logic, the information that comes with the product to make your customers feel enriched by buying it and thankful for your service. Make content about the topics your product relates to. It will drive traffic and interest towards your website.

4. Stick Around

And speaking of your website, you better have one. Something more than just a few pages on Amazon or a seller page. You need a centralized hub where your content can be stored and sorted by relevance and interest. Keep people coming back to you and have the content that keeps them around longer. The longer they look at your website, the more inclined they will become to buy from it.

5. Learning Is Its Own Reward

It’s never too wise to drive sales by giving things away. Eventually, you’ll run out and customers only interested in free samples will move on. But one thing customers can always use that costs nothing is knowledge. Giving knowledge about your product gives customers a reason to stay close to your content, and giving information about upkeep and maintenance is crucial. Give your customers everything they need to know to make the most out of your product. It shows you care not just about quality, but about the customer’s experience with your product.