03 Feb Content Marketing in 2020: What You Need to Know

A new year is well underway, but that doesn’t mean it’s too late to learn about industry changes that can affect your business. Namely, the ins and outs of content marketing are always in flux. You must know or hire people who know how to align your brand’s purpose with the needs of the customer. We’ll take a brief look at how to make this a reality in 2020. 

It’s Time to go Vertical with Your Content

The first thing you need to know about content marketing this year is that it’s a good time to “go vertical” by offering your clients different sorts of content. Many businesses have stayed with blogs as their primary source of engagement.

 However, now that videos are more accessible and acceptable to customers, it’s a good idea to integrate them into your content strategy. Moreover, you can start using social media to its fullest extents or use other means of content generation to reach new members of your audience. While it can be costly to expand the types of content offered by a company, it can also have a tremendous positive impact on your goals.

Content Quality is More Important than Ever

At the end of last year, Google went through another significant change in their search engine ranking system. While the specifics are still being sorted out, one thing remains clear: great content is more important than ever. Although SEO has been trending this way for some time, it’s critical to place more emphasis on having great content with the right keywords and design. In other words, you need to re-evaluate your current strategy or get some outside help to align your business with the needs of the new ranking system

Create Value with Social Media

Expecting something for nothing is a mistake that a lot of companies make. Why should a customer give you their email address or follow you on social media if you don’t provide them with anything but advertisements? If you are hoping to make your clients more amendable to the terms of providing you with follows, likes, and email addresses, you need to have something to give. 

By consulting a content manager or using your inhouse services, you can create a campaign that will leverage your social media accounts to provide customers with several things. First, you can give them valuable, informational content like infographics in an easily processed and familiar format. You could also generate new brand awareness with posts on social media, open new accounts and begin monetizing them, and directly engage with your client base. 

The world of content marketing is changing all the time. This year is no different in that respect. However, companies have to be more willing to engage their clients in new formats, provide high-quality content, and start using new forms of content altogether. While these ideas might not be the sum of your content generation goals for the year, they are an excellent place to start.