Creating, measuring and analyzing content is one of the essential steps that ensure audience engagement, but the most important ingredient for an engaging content mix is none other than the words themselves. In order to invite visitors and keep them hooked, the content has to be...
When Instagram rolled out its Stories feature in late 2016, many cried foul. Accusations abounded that Instagram was doing little more than riding the coattails of SnapChat by adding a feature strikingly similar in function to the breakout picture-messaging app. However, the most recent data...
Via Markus Spiske | Flickr I’ve written on end about the importance of content and why you need to include images in your social media marketing. I’ve mentioned the power of SEO and website design. But I want to expand on the importance of quality over...
Customer testimonials can be a double-edged sword, but they’re an important part of an effective content marketing strategy. Reviews and testimonials increase brand trust and credibility by giving prospective clients a first-hand account of how your product or service has helped them. The question many...
Search engine optimization is key to a successful content marketing campaign, and building smarter strategies for effective SEO is vital in the competitive world of internet marketing. There are several best practices that need to be implemented for SEO-geared Content Management, such as these five...
What’s the first thing people do today when looking for products or services? They Google search. And what this means is that an established web presence is a total no-brainer for any business, and the potential for digital agencies is enormous. Everyone needs a website, from that new...
I’ve been thinking, lately, about the nature of blogging. Bloggers like myself pick a subject we personally find relevant, be it business or food or simply our lives. Then we write about it and hope that someone, somewhere, will read our words and find them...
We all understand the importance of truth in advertising, both in legal and moral realms, but sometimes we neglect this straightforward attitude in our blogs. However, blogs are, at their core, a form of advertising. You may be advertising your expertise, your business, or your product....
What kind of blogs do you write? Are they informational and formatted like a news bulletin? Are they free flowing and opinionated like a diary? The most successful blogs you will find, the ones with the highest reputations and readerships, are somewhere in the middle. What makes...
An important aspect in today’s world of digital marketing is making the most of you online presence by creating useful, informative content for your site. This can be in the form of a blog, detailed information about your services, or just in your page content....
