Businesses have been capitalizing on the marketing strength of the internet since they realized the benefits of doing so. However, now all you need to market your business is a simple internet marketing strategy. You will find a whole new range of business rivalry when...
Okay, maybe the word ‘battle’ is a bit misleading. However, there still has to be a balance between the search engine optimization (SEO) and user experience (UX) on your website. Sure, you can load it up with all the relevant keywords you need and pretty...
There are tons of articles out there about improving your website’s SEO. But this gets tricky when it comes to redesigning websites. Since these sites are already in place, you don’t want to erase any preexisting SEO rankings. And no designer wants to be the cause...
Like many other aspects of business, internet marketing is hard, maybe even harder. Yes! It might look simple on paper, but making your site mobile friendly, posting unique contents, getting trustworthy links is quite a deal. A combination of factors beyond those determine how much traffic...
SEO – search engine optimization – has been around for over 30 years. It has gradually evolved in that time, to match the requirements of search engines and in particular, Google. Well, let’s face it, Google is the search engine and SEO experts spend most...
If you’re thinking of creating your own website in 2019 – whether a blog, an information site or even a (small) e-commerce site – chances are you’ll choose WordPress as your platform. WordPress is the most popular blogging/website platform because of its ease of use. But...
Search engine optimization is the lifeblood of any blog, website or e-commerce site. It is what guarantees reach, and it’s an integral component of the cocktail for deriving conversions. However, while it was in the past sufficient to just fiddle with a bit of SEO,...
When it came to conversions for optimized pages, A/B Testing was what webmasters used to produce the data they needed. Things have changed, though - there are better and quicker approaches to stimulate growth in the modern digital world. A/B testing is a process that’s no...
Choices make us powerful. Would Tiger Woods hit the links with only a putter and pitching wedge? Would Baskin Robbins’ slogan make your mouth water if it featured 2 flavors? Throughout history, having options separated predator from prey. So it infuriates me when clients limit their options! Listen,...
In an ever more competitive online marketplace, a good digital advertising strategy is essential, but even more important is building the foundations that will create conversions: in plain speak, this means providing the means to turn your website’s visitors into paying customers. No matter what...
