Marketing

13 Aug

Posted at 05:04h in Marketing by
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You may not have heard of it yet but Pinterest is one of the more popular and more powerful up-and-coming social media websites on the net today. It’s no FaceBook or Twitter yet but it’s already passed Tumblr and is grabbing a huge hold on the female demographic. For those not in the know Pinterest is a social ‘pinboard’ where ideas, articles and all sorts of other interesting stuff can be ‘pinned’ and, like all social sites, easily shared among the masses. The main difference between Pinterest and the others is that there’s no real push to form social ‘connections’ there but mainly to pass around interesting information, and that’s why Pinterest is such a great tool to spread the word about your products or services.

06 Aug

Posted at 18:28h in Marketing by
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In this day of social media, video marketing and Blogs of every description Newsletters may seem like a quaint but somewhat useless throwback to the past. The fact is, however, that Newsletters are more than ever a powerful and persuasive tool for reaching out to your customers, increasing repeat traffic and growing your business. A Newsletter is like a direct telephone line to your customer base.  If you fill it with useful, relevant information you will not only give them something to read you will create something that they look forward to reading.