Improve your Productivity Have your ever wondered what makes the difference between the people who make it big online and those who keep on trying? I’m sure there are tons of answers to this question but guaranteed, these people are organized, well oiled machines. The Right Attitude...
During thе RFP process, соntеnt marketing agencies аrе tasked with соming uр with grаndiоѕе strategies tо drivе оnlinе trаffiс аnd business for thеir сliеntѕ. Mоѕt, if nоt аll аgеnсiеѕ bеing соnѕidеrеd, will present a strategy thаt роtеntiаllу соuld dеlivеr rеѕultѕ. But, what’s mоrе important iѕ...
No one likes negative feedback so let’s all agree on that. However, if we take the high road, we can learn a great deal from those who are offering us their unfiltered pleasantries. Cuѕtоmеr Sеrvісе іѕ thе cornerstone of your buѕіnеѕѕ. But what happens...
(Plain jane e-mail capture) Don’t you trust me? Of course you don’t! Asking for an e-mail without incentive is like selling Happy Meals without a prize. Scratch that - it’s like selling a Happy Meal without the burger and fries. Information is currency. We aren’t naïve to...
I’ve got a great product for you. It leverages western dialects to influence right and left hemisphere activity, thereby increasing clicks-per-visit. And if none of that was helpful, welcome to the point of today’s article. Entrepreneurs often fall into the trap of describing what their product is rather...
Choices make us powerful. Would Tiger Woods hit the links with only a putter and pitching wedge? Would Baskin Robbins’ slogan make your mouth water if it featured 2 flavors? Throughout history, having options separated predator from prey. So it infuriates me when clients limit their options! Listen,...
What’s the first thing people do today when looking for products or services? They Google search. And what this means is that an established web presence is a total no-brainer for any business, and the potential for digital agencies is enormous. Everyone needs a website, from that new...
To answer the question of what B2B marketers will be doing differently in 2016, we need only to look at the way the marketing landscape is changing, and the influential trends that are driving the change. Quality over Quantity Though it is pretty darn important to post...
In an ever more competitive online marketplace, a good digital advertising strategy is essential, but even more important is building the foundations that will create conversions: in plain speak, this means providing the means to turn your website’s visitors into paying customers. No matter what...
Winston Churchill said, “you have enemies? Good. That means you've stood up for something, sometime in your life.” Of course, we all strive to stand up for something important, at some point, don’t we? Otherwise, what’s the point? Churchill knew it, and he stood up...
