What’s the first thing people do today when looking for products or services? They Google search. And what this means is that an established web presence is a total no-brainer for any business, and the potential for digital agencies is enormous. Everyone needs a website, from that new...
To answer the question of what B2B marketers will be doing differently in 2016, we need only to look at the way the marketing landscape is changing, and the influential trends that are driving the change. Quality over Quantity Though it is pretty darn important to post...
In an ever more competitive online marketplace, a good digital advertising strategy is essential, but even more important is building the foundations that will create conversions: in plain speak, this means providing the means to turn your website’s visitors into paying customers. No matter what...
Winston Churchill said, “you have enemies? Good. That means you've stood up for something, sometime in your life.” Of course, we all strive to stand up for something important, at some point, don’t we? Otherwise, what’s the point? Churchill knew it, and he stood up...
We are now in a new (content-filled) year, 2016! The current question that is daunting marketers is "How do we create more engaging content?" Creating high-quality content should always go hand-in-hand with optimization techniques for your blog; we come across many who find it difficult...
I’ve been thinking, lately, about the nature of blogging. Bloggers like myself pick a subject we personally find relevant, be it business or food or simply our lives. Then we write about it and hope that someone, somewhere, will read our words and find them...
We all understand the importance of truth in advertising, both in legal and moral realms, but sometimes we neglect this straightforward attitude in our blogs. However, blogs are, at their core, a form of advertising. You may be advertising your expertise, your business, or your product....
What kind of blogs do you write? Are they informational and formatted like a news bulletin? Are they free flowing and opinionated like a diary? The most successful blogs you will find, the ones with the highest reputations and readerships, are somewhere in the middle. What makes...
An important aspect in today’s world of digital marketing is making the most of you online presence by creating useful, informative content for your site. This can be in the form of a blog, detailed information about your services, or just in your page content....
How to effectively use emails when you are in corporate sales There is no question that the corporate world has become a lot more competitive lately. There are thousands of new companies being created each month all over the world. Many of them turn into very...
