I have a confession to make. Video annoys me. Don’t get me wrong. It definitely has its place in marketing. But sometimes…It just really annoys me. Like when you’re browsing the internet and have multiple browser tabs open, and out of nowhere you hear an obnoxiously loud...
The Truth about Content Strategy I have something important to tell you. Content strategy matters. A lot. In fact, it can mean the difference between life and death…of your content, that is. So what is content strategy? Krisitina Halvorson, author of Content Strategy for the Web, defines it...
Have you heard of the scientific method? It is essentially the life-blood of any scientist. It is what guides them through their journey into understanding the world around us. The steps of the scientific method are as follows: Ask a Question Do Background Research Construct a Hypothesis Test Your...
It is estimated that one in four people worldwide use social media in one capacity or another. This is a 18% increase from 2012. Even more exciting is the fact that social media is expected to reach 2.55 billion users by 2017. The question is...
The online scrapbooking platform Pinterest is growing…and fast. According to consumer insight firms, Pinterest now boasts over 70 million users and is valued around $3.8 billion. Even more impressive is the fact that Pinterest snags 41% of e-commerce traffic. Is this good? Well to put...
The Magic Recipe for Facebook Marketing Success Facebook recently announced some new company milestones. They have passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users. That is an incredible amount of traffic visiting the popular social media site. Companies are...
There is nothing like writing a beautiful piece of content. A masterpiece in your own eyes. You work meticulously to get every word just right. Every punctuation perfect. You revel in your efforts and hope that your readers can feel the passion and emotion exude...
Social media can be a wonderful outlet of self-expression and personal branding. It can be an amazing marketing platform to help communicate and build wonderful relationships with your target audience. It can also be a means to completely alienate your customer base and lose all...
Have you ever played the arcade game “Shoot to Win?” It’s the world’s most frustrating and anxiety inducing game…but it is so fun! In “Shoot to Win”, you have two cages side by side for two players to compete against one another. Basically you and...
Breaking away the irresistible suspense, they are here – all new FaceBook page insights!! And when they guaranteed it would be a complete revamp, they weren’t actually kidding!! The old FaceBook page insight interface now looks absolutely dull and obsolete in comparison to the new...
