03 Nov 6 Website Optimization Tools You Can Use

Having a good website is arguably more important than having a good brick-and-mortar location in the digital age. Even physical businesses must contend in the online space for marketing and customer retention. But having a website is only the first step. Like a physical building, it must be appealing and captivating to drive traffic. The essence of website optimization is knowing what drives traffic and what doesn’t and creating content or changes that generate positive returns. 

Here is a list of 6 tools that help make website optimization easy and how they work.

1. Google Optimize

Google is the most used search engine globally and has the most money behind its tools and abilities to track and manage website appeal. Most SEO (search engine optimization) tools rely on Google’s metrics, so using a Google-made tool is natural. It allows you to preview the effect that specific changes will have on-page ranking before committing to updates so you can get the desired result when you make your update. And, it’s free.

2. Google Analytics

Another free tool offered by Google, and one that integrates with Google Optimize, is Analytics. This allows web admins to track user data and understand the flow of traffic. It can show where people are coming from, whether by ads or natural search results and where they spend the most time on the website.

3. Google Search Console

This is a more in-depth tool than the above as it does more than show you what’s happening on your website; it gives data related to how people use Google itself to find you. It can also show the current performance on Google’s search, what is influencing it, the keyword rankings, and clickthrough rate – all essential information for keeping your website optimal.

4. Screaming Frog

If you need a web editor program, Screaming Frog can help you find all the issues hindering your SEO. Things like broken links, duplicate content, redirects, and analyzing your keywords and meta tags for their effectiveness. It’s like having a professional editor as cheap as free, with more features and analytics added to premium packages.

5. Hotjar

If you don’t know where to start or all you need to focus on, Hotjar will help you get started. It’s a very comprehensive tool that lets you know everything to focus on the most critical categories. It provides things like heat maps of where users go and polls or surveys to get direct feedback.

6. PageSpeed Insights

PageSpeed Insights is another Google tool that helps measure performance on desktop but also dedicates some of its analytics to mobile users. It assigns rankings to websites with a cap of 100 based on data managed in a controlled environment. This lets web admins accurately view how visitors are using their website. 

These are just a few tools to help in your journey to a better optimized site.  If you have questions, feel free to reach out to me.