03 Jul 5 Tips to Content Marketing Without Breaking Your Budget

Content marketing is more important than ever. Millennials and future generations use the internet as a matter of course to find out practically anything under the sun, and their computers – in the shape of their smartphones – are always with them. By making your content – on your website, in your blog, and on Facebook, Twitter and even Instagram, of interest and importance to your potential customers, you will ensure high traffic and conversion rates. 

1. Plan your content

Producing haphazard content is a waste of time and money because it will not do what you need it to do – which is to be of such use to your potential and returning customers that they will bookmark your social media platforms and return to them again and again.

By coordinating content throughout all your social media, you strengthen your brand and your message.  

2. Deliver information your customers need

Whatever your business niche, there is most likely a lot of information your customers, and your potential customers, need. In fact, that’s why your potential customers will find your site -and your business. They’ll do a web search for some kind of information they need – and you want them to find your site over all your competitors. 

That’s where informative blog posts are all important. Websites that have content that’s easy to find. Facebook posts that share discount coupons or announcements of events Twitter posts that reinforce that a new blog has been posted or a new coupon added to facebook. Instagram? Photos of an event taking place. Of team member doing volunteer work in your community. Photos of a beautiful sunset or cute animal just to brighten your subscriber’s day.

Note that planning your content over the course of several months and delivering that content is intertwined – you can’t separate the two. 

3. Engage a professional writer

Professional writers can produce good content quickly. Good content must be informative, but it also has to be well-written, with no typographical or grammatical errors. Your business must present a professional appearance at all times and poor writing detracts from that professionalism. If you do not have the skills, or the time, to keep up with your social media posts, outsource the writing to a qualified individual. 

And reuse that content. Your writer has produced a blog for you. Copy a paragraph of that blog and paste it into a Facebook post. Tweet a link to the blog post. Tweet a link to the Facebook post! Depending on the content of the blog, share an appropriate photo of it on Instagram. 

4. Become an authority – using YouTube

YouTube is the largest search engine on the planet next to Google. Your business should create a YouTube channel and produce informative videos. They don’t have to be long. They could be of just you or a spokesperson for you talking. Or they could be you narrating a brief powerpoint slideshow. Or your voice narrating how to put this or that piece of equipment together. (How to videos are extremely popular).

Make sure you provide all your social media links in the description to each YouTube video, and provide at least a paragraph of explanatory content with key words.

5. Provide quality links

Don’t be afraid to share information from other sources. Outgoing links are almost as important as incoming links to ensure that your business can be highly ranked in search engine results. Don’t just give the overall website as your source, but link to a specific page. These outgoing/outbound links help to build your authority. 

Your customers, and potential customers, will come to your business because it offers the best prices, or the best skilled workers, or the best information – and typically for all three reasons. Make sure your web presence reflects all three of these attributes of your business.